Remember how you felt when you first started your business? The excitement, the joy, the anxiety? You knew you had something of great value to offer that would help others excel in their business and in their lives. I totally remember feeling that way! I couldn’t wait to talk about my business and share my skills with others. And some will say that once I began talking, it was often hard to get me to stop. Well, that’s called passion, my friend! I had a vision for what I wanted to create, and it was my passion that drove me to make it happen.
Webster’s dictionary defines passion as “a strong feeling of enthusiasm or excitement for something or about doing something.” The thing that often drives us to do anything (good or bad) is our passion for that particular thing. You became a coach because you have a passion for guiding others to a particular path. You became a vet because of your passion for animals; a musician because of your passion for music; you get the idea. It was your passion for ___ (fill in the blank with your own passion) that got you to this point, in this business, right here, right now.
So how do you keep that passion for your business going strong? Here are a few ideas to try—
- Update your service offerings. When was the last time you added something new? Take a look at your current programs, products and services, and maybe change things up a bit.
- Add a new skill. Sometimes, even when we’re passionate about something, it can be become a bit routine and even monotonous after a while. Try learning a new skill and adding it to your repertoire of services.
- Expand your target market. Do some research into other markets that would benefit you’re your knowledge and skills. Step outside the box and pursue a market that you think would be fun to work with!
- Network with new groups. Once you identify that fun new target market, go out and meet those people! Talk with them, hang out with them, and learn all you can about their industry. Then let them know how you can help solve their problems!
- Tweak your brand. Sometimes, just a simple update can do wonders to revive your passion. It’s like getting new curtains in the spring; bringing in a fresh new look can totally change the way you see your business. It doesn’t have to be a major change; just a tweak of your logo or your website; or maybe a new, really cool design on your business card.
If you find yourself in a bit of a rut, or just need to shake things up a bit, go ahead! It’s your business! Try a few of these tips and re-ignite that driving passion that brought you down this awesome path of entrepreneurship in the first place!
And if you need help with the strategy or the details, we are here to assist you! Our Virtual Team works with extraordinary life and business coaches who are looking for a true business partner to bring their BIG ideas into tangible, clickable reality. Want to learn more?
Speak Your Mind